Why We Fail: Learning from Experience Design Failures

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Business & Economics - Management & Leadership
Why We Fail: Learning from Experience...

Why We Fail: Learning from Experience Design Failures

Name: Why We Fail: Learning from Experience Design Failures
ISBN: 9781933820170

Victor Lombardi

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"Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proseytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves. " -- P. [4] of cover.

Categorie:

Business & Economics - Management & Leadership

Anno:

2013

Casa editrice:

Rosenfeld Media

Lingua:

english

Pagine:

249

ISBN 10:

1933820179