A Systematic Study of Information-Technology-Enabled Sales...

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Business & Economics - E-Commerce
A Systematic Study of...

A Systematic Study of Information-Technology-Enabled Sales Mechanisms

Name: A Systematic Study of Information-Technology-Enabled Sales Mechanisms
ISBN: 9780387980263

Serguei Netessine, Christopher S. Tang

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This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.

Categorie:

Business & Economics - E-Commerce

Volume:

131

Anno:

2009

Casa editrice:

Springer Science & Business Media

Lingua:

english

Pagine:

488