Mass media research: an introduction
Wimmer, Roger D., Dominick, Joseph R
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in your course.
Categorie:
Anno:
2011
Edizione:
9th ed
Casa editrice:
Cengage;Wadsworth
Lingua:
english
Pagine:
464
ISBN 10:
143908274X
ISBN 13:
9781439082744
Collana:
Wadsworth series in mass communication and journalism
File:
PDF, 4.01 MB
IPFS:
,
english, 2011
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