Focus Groups: A Step-By-Step Guide (3rd Edition)

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Business & Economics - Management & Leadership
Focus Groups: A Step-By-Step Guide (3rd...

Focus Groups: A Step-By-Step Guide (3rd Edition)

Name: Focus Groups: A Step-By-Step Guide (3rd Edition)
ISBN: 9780966470871

Gloria E. Bader, Catherine A. Rossi

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For those who want to listen and learn from employees and customer groups within an organization, using group interviews, this is a basic guide. It provides sample agendas, checklists, and a case study. Roles and tasks of all those responsible for conducting focus groups are described. A new chapter on the use of the Internet and technology is included in the 2002 edition.

Categorie:

Business & Economics - Management & Leadership

Anno:

2002

Casa editrice:

The Bader Group

Lingua:

english

Pagine:

ISBN 10:

0966470877

ISBN 13: